Discussing the orientation of increasing market coverage in the coming time, localities and management agencies should develop industry development strategies and brand building in parallel with building production areas and concentrated specialized farming areas. , large scale based on market signals.
The Ministry of Agriculture and Rural Development aims to strive to achieve an export turnover of agricultural, forestry and fishery products of 54 - 55 billion USD in 2023.
Many agricultural, forestry and fishery enterprises are facing increased cost pressure and reduced competitiveness in the world due to increased product prices, causing slow consumption. In January this year, agricultural, forestry and fishery export turnover recorded a decrease of up to 23% compared to 2022. In particular, the group of main agricultural products reached 1.7 billion USD also decreased by 13% compared to 2022. same period.
To improve the above situation, the Ministry of Industry and Trade recently issued the National Program on Trade Promotion in 2023 with nearly 300 trade promotion activities domestically and internationally. Accordingly, hundreds of thousands of businesses will participate and benefit from these activities. However, to take advantage of this opportunity, export enterprises must proactively and flexibly respond to world market situations.
Enterprises diversify products and increase export market coverage
Sweet corn, after being frozen and ensuring a temperature of -18oC, will be put into the machine for packaging. After being packaged into small packages, the corn will be exported to Japan and Korea.
According to business representatives, sweet corn is one of the products that will still maintain a growth rate of up to 40% over the same period in 2022. By diversifying products to reach more customers, businesses Industry can ensure the growth rate of export products.
The enterprise has a structure of 50 processed agricultural products. Therefore, the decline in orders of high-end products such as mangoes, strawberries... is offset by the increase in more affordable products.
"Currently we are focusing on exporting a lot, such as passion fruit, pineapple, corn, lychee...", said Mr. Dinh Gia Nghia, Deputy General Director of Dong Giao Food Export Joint Stock Company.
Sweet corn, after being frozen and ensuring a temperature of -18oC, will be put into the machine for packaging.
After 5 years, the Northeast Asian market with Japan, China and Korea from potential new markets is now the main market, with the strongest growth rate reaching over 100% in 2022. Thus, in addition to product diversity, businesses need a market diversification strategy.
"From market research, finding partners and learning about their product quality regulations, it took us more than 5 years, until now when entering the Northeast Asian market, the volume of goods as well as the growth of The market is very stable," said Mr. Dinh Gia Nghia, Deputy General Director, Dong Giao Export Food Joint Stock Company.
"Find more market niches that are suitable for the supply capacity of Vietnamese businesses as well as have more room for Vietnamese agricultural, forestry and fishery products, such as the African and Middle Eastern markets," Ms. Nguyen Thi Thu Thuy, Deputy Director, Export Support Center, Department of Trade Promotion, Ministry of Industry and Trade, said.
Green exports aim for sustainable growth
According to statistics, in January, the European market recorded a decrease of 35%, the American market decreased by 32%, these are two major markets for Vietnamese agricultural products, but also recorded the largest decrease.
Going against the decreasing trend, many businesses are developing green product lines and promoting green exports, which have seen quite impressive increases.
Cinnamon grown at Mr. Dai's house (Tran Yen district, Yen Bai province) must be evaluated for organic standards once a year. Mr. Dai's family has been accustomed to this farming method for several years now.
Cinnamon after being peeled will be dried. (Photo: VNA)
No herbicides, no pesticides, reducing product costs to meet organic standards. His 2 hectares of cinnamon each year bring in hundreds of millions of dong in income.
"If we commit, we must do it right to ensure the company can export and we can also spend. Only when the output is good can we ensure our income," Mr. Tran Quang Dai, Tran Yen district, Yen Bai province, share.
"Set out a team of officials in the villages to control each other and at the end of the year to cross-check on internal farming of farmers", Ms. Trieu Thi Minh Thuy, in charge of purchasing raw materials, Vietnam Cinnamon Anise Joint Stock Company, said.
Thanks to that, during the past 6 years, Vietnam Cinnamon Anise Joint Stock Company has maintained stable quality. Organic and certified cinnamon products exported to the US market still increased by 15% over the same period last year.
"The US is one of the promising markets for new product lines such as flour products for baking, cinnamon stick products used for Christmas decorations, and medicinal herbs," said Mr. Nguyen Ba Mao, Product Manager. Vietnam Cinnamon Joint Stock Company, said.
According to the Ministry of Agriculture and Rural Development, the current export turnover of organic agricultural products reaches more than 335 million USD/year, an increase of more than 400% in organic export value.
Thanh Tam (T/h)
